objectified

Hosted by a number of famous and influential designers, the video 'Objectified' gives the viewer a greater understanding of the products we interacts with daily and how they impact us in use and in production and manufacture. It takes the viewer, who might have a minimal knowledge of what goes into making the everyday items we make use of, behind the scenes to learn what it really takes to produce it. I felt like this video put a better and more realistic value on what we own. It might have a monetary value when you purchase it but the true value of an item is based on its impact on its environment. By this I mean the choice of materials and manufacturing processes have a cost to the environment. The design of the product and its impact on the work once the product is rendered useless by its owner has an impact and a cost and these are all factors that only the designers have considered and often isn't the concern of the consumer.

Considering that, it shows how the designer is sending messages through what they produce. They are aware of what the consumers will take notice of, for example, how the user is to interact with the object, and it shows the remarkable ways that each designer imparts their techniques of sending those messages.

For me, this video was a great way of explaining what industrial designers do to people who might not understand what the real tasks involved in what's needed design-wise in the kitchen or in the bathroom, or outdoors, or in your car.